Addlium

Addlium is a marketing and social selling agency that works with business-to-business companies across industries. It began as a digital marketing agency for IT and logistics firms and now centres on LinkedIn.

What Addlium offers

• LinkedIn lead generation — connecting a client with qualified prospects.
• LinkedIn brand packaging — improving profiles and personal brands.
• Content marketing for B2B — content that shows a company's expertise.
• Customer development — building decision-maker profiles and target audiences.
• Social selling processes — building personal brands and sales funnels.

Who it works with

The site shows case studies for a marine engineering company and a CRM software integrator. Its focus is on B2B firms wanting to reach decision makers.

Key facts

• Experience: over 15 years in marketing and sales, ten of them in B2B
• Method: account-based marketing approaches
• Service group: listed under business process outsourcing