Caret

Caret positions itself as an outbound revenue generation system that helps clients reach prospective customers across most of the internet, book qualified meetings and convert them into customers. It has built four proprietary software tools that guide clients from initial contact through to ongoing customer relationships. One tool is described as helping clients define the problem they solve, who they solve it for, and where to focus attention so they can segment their market and position themselves accordingly. Another, Caret Digital, scores leads so that sales representatives can prioritise outreach to prospects at the right time rather than making outreach calls at random. The company frames its approach as based on identifying the right person, with the right problem, at the right time.