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Top Web Analytics Software for Referral Source Tracking

3 of 5 web analytics software ranked on evidence in the Q4 2026 edition.

Between them, the 5 web analytics software on this page cover multiple site management (4), campaign management (4) and conversion tracking (3). 5 of them have written a profile you can read before you get in touch.

TrustList ranking

Q4 2026 edition

3 of 5 web analytics software ranked on evidence held on 6 October 2026: client reviews, vetting, awards and facts each business states on its own website, which we read and date. Nobody pays to be placed.

Positions are fixed for the quarter; the next edition is due in January 2027.

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  1. Visitor Analytics logo

    Time on Site Tracking · User Interaction Tracking · Multiple Site Management

    Visitor Analytics is a website analytics service that aims to make traffic data easy to understand.

    Why #1: GDPR compliant — as stated on its own website, read 29 Sept 2026

    Not yet on record: client reviews, vetting.

  2. GoSquared logo

    Time on Site Tracking · User Interaction Tracking · Multiple Site Management

    GoSquared is a website analytics product from a UK company that has been building software since 2006.

    Why #2: Launched 2006 · GDPR compliant · Placed below first here: a listing leads at most 5 rankings — as stated on its own website, read 5 Oct 2026

    Not yet on record: client reviews, vetting.

  3. Amplitude logo

    Time on Site Tracking · User Interaction Tracking · Multiple Site Management

    Amplitude is a digital analytics platform for web and mobile products. It follows what users do across platforms and helps teams link those actions to business results.

    Why #3: 7 major incidents in 90 days (status page)

    Not yet on record: client reviews, vetting.

  4. Also listed, not yet ranked. We hold nothing checkable on these yet that ranks them here: no client review, vetting, award, expert review, or fact stated on their own website (and on a place ranking, where they are based). They follow in order of their TrustList Score. How TrustList ranks · Get vetted, free
  5. Google Analytics logo

    Time on Site Tracking · User Interaction Tracking · Pageview Tracking

    Google Analytics is a tool from Google that collects and reports data on how visitors use websites and apps.

  6. SEMrush logo

    Time on Site Tracking · User Interaction Tracking · Multiple Site Management

    SEMrush is a software-as-a-service platform for managing online visibility.

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