Amplitude

Amplitude is a digital analytics platform for web and mobile products. It follows what users do across platforms and helps teams link those actions to business results.

What Amplitude offers

• Product analytics — shows the paths users take and which behaviours keep them returning.
• Segmentation — groups users by behaviour for closer study.
• AI agents — answer questions about product data and suggest what to build next.
• Feedback analysis — turns what customers say into action.
• Data integrations — includes a link to the Snowflake data warehouse and connections to AI tools.

Who it works with

Product managers, data leaders and marketing teams use it to give every team a shared view of customer behaviour. Customer stories on its site come from a range of companies.

Key facts

• Category: Digital and product analytics software
• Platforms: Web and mobile
• Developer tools: Software development kits for many languages