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SEMrush

Online visibility platform for SEO, content, advertising and AI search research used by marketing teams

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  • Backlink Management
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Social Media Management
  • +52 more
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About SEMrush

SEMrush is a software-as-a-service platform for managing online visibility. Marketing teams use it to study search traffic, plan content and see how their brand appears in search results and AI answers.

What SEMrush offers

  • SEO tools — keyword research, backlink analysis, ranking data and technical site audits.
  • AI visibility tracking — follows how a brand is cited in AI answers against competitors.
  • Traffic and market data — shows where any website's visitors come from.
  • Content tools — ideas and scoring for search-ready writing.
  • Local and advertising tools — support Google Business Profile work and paid campaigns.

Who it works with

The platform is meant for digital marketing teams, and its data is used by marketing professionals and media outlets. It also offers an enterprise version and an assistant connection that brings its data into AI chat tools.

Key facts

  • Tools: More than 40 within the software
  • Data coverage: More than 140 countries
  • Integrations: Google and task management tools

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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