26 Oct 2026 · TrustList Editorial
When a file format moves faster than its standard
Microsoft has revised its notes on how Office extends ISO/IEC 29500 57 times since 2009; the core standard text dates from 2016. Why…
3 of 6 web analytics software ranked on evidence in the Q4 2026 edition.
Between them, the 6 web analytics software on this page cover referral source tracking (5), user interaction tracking (5), multiple site management (5) and campaign management (5). 6 of them have written a profile you can read before you get in touch.
TrustList ranking
Q4 2026 edition
3 of 6 web analytics software ranked on evidence held on 12 October 2026: client reviews, vetting, awards and facts each business states on its own website, which we read and date. Nobody pays to be placed.
Positions are fixed for the quarter; the next edition is due in January 2027.

Multiple Site Management · Referral Source Tracking · User Interaction Tracking
GoSquared is a website analytics product from a UK company that has been building software since 2006.
Why #1: Launched 2006 · GDPR compliant, as stated on its own website, read 5 Oct 2026
Not yet on record: client reviews, vetting.

Multiple Site Management · Referral Source Tracking · User Interaction Tracking
Visitor Analytics is a website analytics service that aims to make traffic data easy to understand.
Why #2: GDPR compliant, as stated on its own website, read 29 Sept 2026
Not yet on record: client reviews, vetting.

Multiple Site Management · Referral Source Tracking · User Interaction Tracking
Amplitude is a digital analytics platform for web and mobile products. It follows what users do across platforms and helps teams link those actions to business results.
Why #3: 7 major incidents in 90 days (status page)
Not yet on record: client reviews, vetting.

Multiple Site Management · Keyword Rank Tracking · Keyword Research Tools
Squirrly SEO is a WordPress plugin, with a linked online service, that advises site owners on how to rank each page in search.

Referral Source Tracking · User Interaction Tracking · Pageview Tracking
Google Analytics is a tool from Google that collects and reports data on how visitors use websites and apps.

Multiple Site Management · Referral Source Tracking · User Interaction Tracking
SEMrush is a software-as-a-service platform for managing online visibility.
For vendors
The order is earned on evidence: client reviews, vetting, awards and the facts a business states on its own website, which we read and date. Nobody can pay to move up. Add reviews or verified facts to your free profile to move up at the next edition; there are two ways to stand out now, and each one says what it is.
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Every other way we rank web analytics software, by what they do and where they are.
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