Optimo

One platform for running venues and events

Optimo is cloud-based software for running venues, events, facilities and resources. The maker describes it as the first fully integrated, browser-based package of its kind, and says one CRM platform holds the bookings, tickets, customer records and facility management. Version 4 is described as scalable from small sport and leisure sites to wider networks and large stadiums.

Editions for different kinds of site

Instead of one generic product, the maker offers sector solutions that follow the way each business earns its money:

• Venue and space management, with offers tailored to the customer when rooms and facilities are promoted, sold and run
• Leisure and activity management
• Sport stadiums and arenas, covering the marketing, sale and management of enclosed grounds
• Performing arts and theatres, with room and space management, hospitality and a full range of ticketing services
• Conference and exhibition venues, and catering companies that run venues
• Motor racing circuits, covering every aspect of running a circuit
• Museums and attractions, tailored to the needs of each venue
• Membership organisations, with CRM, marketing, membership and event organisation
• River cruises, boat and yacht hire
• Universities that organise rooms, spaces, examination layouts, courts, pitches and time slots
• Greyhound racing stadiums
• Event management for spectator, business and participation events, with a ticketing solution for venues and events

Why one system

The maker says the software takes account of the many business models in the venue and event industry, and that it can be tailored to a customer's model so the venue is managed cost effectively using industry best practice. It states that the design lets revenue be maximised on event days and on days when nothing is on, since rooms and facilities can be sold in the gaps.

Past customers named in older pages

Its materials describe a decade of work with well-known brands, mentioning motor racing circuits, a catering group, a tennis championship and major sporting events. Those references come from older pages, so they should be read as the maker's history rather than a current client list. A free demonstration is offered.