EVENTMACHINE

EVENTMACHINE is cloud software that helps hotels, venues and other providers plan, quote and sell meetings and events. It covers the MICE market, which the company explains as meetings, incentives, conferences and exhibitions, and it also handles banquets, private parties and weddings. Because the configurator sits inside the provider's website, prospects and sales staff can put an event together online.

Configurators built into the hotel website

The configurator is embedded in the provider's website and can be used by the venue's team or by the customer directly. Each event is put together individually, and the prices shown reflect the rules the venue has set. The company says this lets a provider stop losing enquiries to competitors who respond faster.

Automatic quotes and running orders

Customized PDF quotes are generated instantly and sent by email. Once an event is booked, the system produces well-organized running orders and function sheets, so that the kitchen, the events team and the staff on the day all work from the same plan.

Pricing that follows the rules

Prices are calculated dynamically from flexible rules set by the venue, and an integrated revenue management system for MICE sales adjusts prices to suit demand. The company's aim is to maximize revenue without manual calculation, while avoiding the errors that come from re-keying figures.

Connecting to property systems

The software can be linked to the venue's property management system and wider technology stack, so that bookings and quotes sit alongside other records.

Event types it handles

Meetings, seminars, banquets, private parties and weddings are all covered, and the company says its configurators can be set up for any event a client might ask about. An instant-quote product called EVENTMACHINE IQ is offered for providers that want customers to receive quotes without waiting for a member of staff.