Cameron Digital Consulting

Cameron Digital Consulting describes itself as a marketing and custom software agency that helps companies settle who they are, how they speak to customers and how they grow. It argues that marketing should not be treated as an expense for its own sake but as a tool that raises a brand's performance. The agency says it starts by reviewing a client's current strategy, or by building one from scratch, across every channel the client uses.

Paid, owned and lifecycle channels

On the advertising side the agency runs paid search and paid social campaigns, and it says its platform specialists give clients meaningful insight into their accounts and websites. Email and SMS programs are built around segmentation and messaging, with the stated aim of turning one-time buyers into customers who return month after month. The agency also handles organic social media, including content calendars and content creation, and it offers fractional chief marketing officer work for brands that have no in-house marketing team.

Custom software and integration

The second strand of the business is software. The agency designs user flows and high-fidelity interfaces for the core users of a product, then builds the application around them. It describes its delivery as a sequence of discovery, tailored design, streamlined delivery and ongoing support. It also connects customer relationship management, enterprise resource planning and content management systems, or automates work between them, so that a client's teams spend less time moving information by hand.

Who the agency works with

The agency says its work suits brands at every stage, from a start-up testing its first message to an established company rebuilding its approach. It describes its focus as results that go beyond what clients expected, and it states that it does not use misleading claims to win work. Its services span audits, campaign management, optimization and reporting, along with strategy, deployment, segmentation, design and SMS, so that a client can take on one part of the work or the whole of it.