CPC Strategy

CPC Strategy now operates as Tinuiti, a media agency that plans and buys advertising with a focus on measurable business results. It runs campaigns across the whole funnel, from Amazon and retail media to search, social and streaming television, and pairs its media teams with its own marketing technology.

What CPC Strategy offers

• Commerce marketing — advertising and marketplace work on Amazon and other retail channels, including Amazon Marketing Cloud.
• TV, audio and display — streaming and linear TV campaigns plus audio and display ads.
• Paid social — campaigns on Facebook, Instagram, TikTok and Reddit.
• Search — paid search and visibility in search results now shaped by AI.
• Bliss Point — its marketing operating system linking audience, creative, media and measurement.
• Programmes by size — a Foundation service for midsize brands and a separate offer for startups and small businesses.

Who it works with

Consumer brands of all sizes. Case studies name Rite Aid, The Honest Co, Revlon, e.l.f. Cosmetics, Owlet, Rebecca Minkoff and Blue Apron.

Key facts

• Current name: Tinuiti
• Channels: Google, Meta, Amazon, TikTok, Reddit, streaming TV
• Technology: Bliss Point and Mobius platforms