BeCreative

Paid advertising for online shops, run from Bulgaria

BeCreative is a digital agency whose pages are written in Bulgarian. It plans and manages paid advertising and related online marketing for businesses that sell on the internet, with fashion retail as the clearest example in its case studies. The agency says it begins each engagement with detailed research and clear goals, then designs solutions and picks tools to help a client build a convincing online presence. It also describes its reporting as fully transparent and offers growth consultations on top of the day-to-day campaign work.

Two fashion case studies

The agency's published results come from two online clothing shops. The first is a UK-based online store selling menswear, with suits, leather jackets and shoes in its range. The client already had advertising running and wanted growth, so the agreed goals were to raise the total number of orders won from paid advertising while keeping the cost of sales at the same level, and to launch a new leather jackets category. The second is a start-up children's clothing shop whose site was only three weeks old, with products still being uploaded, in a niche the agency calls fiercely competitive. The agency reports a return on ad spend of 400 per cent within three months for that client.

Advertising and email

Its service list is built around the channels that drive sales in a web shop:

• Google advertising, professionally set up and managed so that ads appear at the right time, in the right place and in front of the right audience, with a low investment and high efficiency as the aim.
• Facebook advertising, created and managed to reach the right users at the right moment.
• Email marketing, with original copy, creative templates and attention-grabbing banners. The work includes building an account on a suitable platform, adding a pop-up newsletter sign-up, preparing weekly email campaigns and push notifications, and setting up automations for abandoned carts.

Search, social content and influencers

The agency also offers the full range of SEO work: on-page and off-page optimisation, keyword analysis and optimisation for online shops, with a free first audit of a client's site. For social networks it produces content that it says is 95 per cent original, with themed banners, and it runs influencer marketing using influencers researched for fit with the client's business.

Free first steps

It offers a free audit of a company's digital presence, plus a free marketing consultation in which its digital marketers review existing Google and Facebook accounts and recommend a strategy for raising sales and making better use of advertising budgets.