Bruce Clay, Inc.

Bruce Clay, Inc. is a search marketing agency that works to raise the organic and paid search traffic reaching its clients' websites. The company has been trading since 1996 and says it has offices in several countries. Its founder, Bruce Clay, has a long record of speaking at industry conferences on search.

What Bruce Clay, Inc. offers

• Search engine optimisation — site analysis, clean-up work and ranking plans aimed at getting important keywords onto the first page of results.
• Pay-per-click management — planning and running paid search campaigns alongside organic work.
• Content — writing and content planning carried out by in-house writers to support search visibility.
• Social media advertising — paid social campaigns as part of a wider traffic plan.
• SEO training material — a published guide explaining how to approach SEO, plus a guide aimed at executives.

Who it works with

The agency builds a custom plan for each client rather than selling fixed packages. Work runs in four-week sprints overseen by a programme manager, with analysts, programmers and writers doing the delivery. Clients are expected to implement the recommended site changes, and the firm states it uses only white-hat methods.

Key facts

• Founded: 1996
• Team: senior analysts and technical consultants, with a programme manager on each account
• Working method: four-week sprints with custom plans