Vudoo raises A$22m to take in-ad checkout into North American retail

Vudoo raises A$22m to take in-ad checkout into North American retail

9 November 2026: Vudoo says it has closed a Series B round of A$22 million led by Blue Sky Capital, a US private capital fund, with several of its existing family office investors taking part. The Melbourne company embeds authenticated, shoppable experiences inside advertising and content, and it says most of the money will fund international commercial expansion and further commerce technology.

Not yet independently verified. The amount and investors come from Vudoo's own release; we did not find a post from Blue Sky Capital, and no valuation or earlier round size is stated. The founding details and the campaign figures come from Startup Daily alone. We will update this when it can be confirmed, and remove this note.

Selling inside the ad rather than after it

Vudoo's product lets a viewer buy without leaving the ad or video they are watching. The company now describes itself as building infrastructure that connects media, retail and emerging AI environments, for brands, retailers and media owners. Its founder and chief executive, Nick Morgan, framed the round around where purchases are heading: "Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products."

Startup Daily reports that Morgan and Andrew Spalding founded the business in 2017, and that one of its earliest checkouts ran in a 2022 Vogue Australia campaign with News Corp Australia for Moët & Chandon.

Four appointments aimed at the US

The release pairs the money with new leadership. Isabella Spragg becomes chief operating officer after joining recently as global director of ad infrastructure and partnerships; she has 20 years of experience, including senior roles at The Trade Desk and Monks. Tash Henderson, based in New York, takes over North American commercial operations as managing director, after roles at News Corp Australia and Unified, an iHeartMedia company.

Sophie Abrahamsson joins as head of retail for North America, coming from H&M Group and the video-commerce company Bambuser, and will work on retail media networks. Julian Colantuono, formerly of EA Group, Ogilvy One and Bower House Digital, is customer success director with a global remit.

Retail media networks as the target customer

Morgan's second statement names the buyer more directly. "Our focus is on building and powering distributed commerce networks for retailers, enabling transactions directly within the media, content and digital surfaces where consumers engage," he said. Vudoo's newsroom shows earlier 2026 partnerships with PubMatic and SeenThis.

For a retailer weighing such a product, two questions the release leaves open are worth asking directly: how purchases made inside third-party media are attributed, and who holds the customer record when the transaction happens away from the retailer's own site.

Where Vudoo sits in our catalogue

Vudoo already has a profile with us. Our eCommerce software category lists six products.

Sources

• Vudoo: Vudoo secures A$22M Series B and appoints new COO to drive global growth, 9 November 2026
• Startup Daily: Melbourne adtech Vudoo raises $22 million Series B as in-ad checkout takes on the US, 9 November 2026