Artifex Digital

Artifex Digital is an independent paid advertising agency in North America. It plans and buys media for direct-to-consumer, creator, event and physical store brands, using a finance-minded view of acquisition costs. The agency says its average client stays for 22 months.

Services

• Acquisition strategy and advisory: reviewing a paid acquisition programme and scoping fixes.
• Media planning and buying: forecasts, targets, channel mix and measurement for paid campaigns.
• Creative strategy: ad creative and a marketing calendar tied to the brand's look.
• Financial reporting: tracking whether paid acquisition runs at a profit.
• Tracking set-up: Google Tag Manager, pixels, event tracking, data feeds and dashboards.
• Consulting and training: in-house training, one-to-one sessions and white-label ad strategy.

Who it works with

It works mainly with e-commerce and DTC brands. Case studies include Gozney, Deel, Merchery, Ocean & San and LilyAna Naturals, with campaigns across Google, Meta, LinkedIn, Bing and Pinterest.

Key facts

• Region: North America
• Client tenure: 22 months on average