Eboost Consulting

Paid media is the core of this San Diego agency. It runs paid social and paid search campaigns for brands that want advertising tied to measurable sales, and it sells the data work that sits behind those campaigns.

Paid social across the major platforms

Paid social means buying placements on Meta, covering Facebook and Instagram, and extending the same work to LinkedIn, Pinterest and TikTok. The company says it sets up campaigns in the structure each platform rewards, then uses the results to decide which audiences and creative deserve more budget.

Paid search from search results to video

Its paid search service covers the main Google formats, including Search, Shopping, the Display Network, Performance Max and YouTube, together with Microsoft Ads. Each format needs its own setup. The firm describes its job as keeping the account structure sound so that bidding follows the margin a client needs, not click volume alone.

Data foundations and attribution

A large part of the pitch concerns what happens before a campaign goes live. The agency offers tag management, business intelligence and analytics consulting, so that a client's sales records, ad platform data and website events can be compared side by side. The company argues that accurate tracking is the precondition for profitable spending, and that attribution gaps, particularly those caused by privacy changes to mobile tracking, can make campaigns look better or worse than they really are.

Tools built in house

Eboost also publishes its own tools. One is a research tool for tracking competitors' advertising. Another is a pixel product that improves tracking. Two calculators are offered free to the public: one estimates the data a brand may have lost to tracking changes, and the other converts advertising cost of sales into return on ad spend.

Who the work is for

The company's case studies include a software company, an outdoor brand and a jewelry brand, and the firm presents these as examples of growth-stage brands that wanted an outside team for paid media rather than building one in house. It says its team of strategists, media buyers and data engineers combines automation with human creative judgment to produce campaigns that deliver a strong return at scale.

From audit to daily management

The firm starts with an audit that sorts the parts of a client's budget that earn their keep from those that do not, then carries the strategy through to daily campaign management, so the plan that is approved is the plan that runs.