iCapture

iCapture is a lead capture tool for sales teams working exhibitions, now sold as part of Cvent. Listed in the United States, it helps event and sales staff gather contacts on the show floor and pass them to the sales pipeline the same day.

What iCapture offers

• Lead capture — badge scans, business cards, photos or manual entry through one familiar flow, on reps' own phones or tablets.
• Data enrichment — adds details from providers such as ZoomInfo, using the customer's own seats, and Apollo company data, with each source named.
• Predicted emails — AI suggestions fill gaps in contact details and are clearly marked as predictions.
• Qualification and routing — reps answer qualifying questions once, then rules decide what happens to each lead.
• CRM delivery — sends records straight into systems such as Salesforce and HubSpot.
• Follow-up and reporting — meetings booked from the booth and each deal traced back to the show and rep that produced it.

Who it works with

The tool serves companies that exhibit at trade shows, their field sales reps and the sales and marketing teams who follow up on leads.

Key facts

• Based in: United States
• Parent company: Cvent
• Integrations: Salesforce, HubSpot, ZoomInfo, Apollo