Leadlytics

Leadlytics is a consultancy for B2B marketing teams that want to link their marketing activity to revenue goals. It is a certified HubSpot solutions provider. The consultants work on marketing operations, connecting strategy to the tools a company already uses.

What Leadlytics offers

• Marketing automation — setting up workflows to find, nurture and follow up leads.
• Account-based marketing — a data audit, goal-setting sessions and campaign alignment between sales and marketing.
• Conversational marketing — chat tools that connect website visitors with the right salesperson.
• Lead nurturing — email drip sequences personalised from CRM or enriched contact data.
• Email deliverability and compliance — guidance on sending rules such as CAN-SPAM and CASL.
• Engagement marketing — content matched to each stage of the buyer journey.

Who it works with

B2B marketers, together with their sales teams, who want measurable results from their marketing technology.

Key facts

• Platform: certified HubSpot solutions provider
• Focus: B2B marketing operations and automation