Actuate - Digital Marketing Company
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October has finally begun, which means that the spooky season of Halloween is quickly approaching Now is a great time to begin your preparations and join in on that Halloween hype
However, if you have your business’ website to look after, you’ve got more than just your home to decorate for Halloween Adding a Halloween twist to your site allows you to show your visitors the lighter side to your brand
You can implement a variety of Halloween marketing ideas to your website and your social media channels to reflect the spirit of the spooky season
Our website design experts at Actuate have curated several eerie and effective Halloween-specific ideas that can help you to spook up your website
Let’s check them out!
There’s no better place to start than the trademark of your website As is often done by Google, updating your website logo for different festivals and seasons is an excellent way to interact with your customers
Here’s where you can be very creative Try adding Halloween colours or designs, like spider webs or witch hats, to your logo to spook it up You could also add moving animations
Our web design specialists can help you come up with a variety of unique and eye-catching designs to add a creep factor to your logo
Reach out to us to add a ghostly touch across your webpage
Embrace the spirit of Halloween, along with its colour palette, by adding splashes of orange, yellow, black and grey throughout your website Just ensure that your Halloween-themed logo goes well with your website background, so none of the elements seem out of place or messy
You can also add a creepy background image to enhance your Halloween theme You’ll need web developers who have a way with web design to nail your Halloween look
Fill in this form and let us know what spooky design ideas you need to bring to life this Halloween!
Another great way to add a spooky charm to your website is to change the fonts of your website text Adding a spectral font to your website’s tagline and heading can be quite effective in grabbing the attention of your target audience
However, you should avoid using the ghost-like font in your website’s body copy, as it could affect its readability You wouldn’t want your customers to have trouble reading your content now, would you?
While decorating your website for Halloween, if you’d prefer to opt for something more subtle and creative, you can skip the colours and add some supernatural visuals instead
Amp up your Halloween aesthetic with some fun, animated designs, such as spiders hanging from webs or zombies and ghosts wandering around your homepage
Offering holiday-specific promotions is a great way to engage with your customers You can offer a variety of discounts, especially if your website sells halloween decorations, costumes and gifts
In order to encourage your customers to take advantage of your promotions and place orders, you could also add creative and catchy call-to-actions on your website
Eerie touches like these throughout your online store are bound to create a buzz for your business
Email marketing is a great way to let your customers know about your Halloween offers and promotions Pick a Halloween email template and customise it to suit your brand
Be sure to add attractive Halloween-specific designs and images to make your email stand out from any competition You could also customise your text to promote your products and services while also reflecting the spirit of Halloween
Allow your Halloween marketing efforts to spill into your brand’s social media pages This is an ideal way to interact with your customers and generate a buzz about your products and promotions
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