KG2

KG2 is an independent research and marketing company serving the Australian agricultural industry. It is based in Sydney and maintains a large farmer database that supports its surveys, campaigns and mapping work.

Services

• Market research: quantitative and qualitative research on farm activity, using telephone interviewing across many farm types.
• Mapping and monitoring: software that combines farmer ground observations with remote sensing to map past, present and expected farming activity, including in-season crop identification.
• Direct marketing: targeted campaigns to farmers through direct engagement, digital media and direct mail.
• Natural capital and carbon: support for landholders building nature-based projects, including carbon project estimates.
• International market entry: research, local networks and market intelligence for businesses entering new markets.
• Farm finance: a service that helps businesses compare lenders across Australia.

Who it serves

Agribusinesses, industry bodies and other stakeholders in Australian agriculture that need farmer insight or want to reach growers.

Key facts

• Based in: Sydney, Australia
• Experience: more than three decades of agricultural insight
• Product: AgScan, its on-farm research programme
• Data access: an API for its insights database