List Giant

A mailing list is only as good as the people on it, and this United States data provider builds its business on that point. It supplies marketing data lists for sales and marketing teams, saying its master database covers about 280 million consumers and 28 million businesses across all US industries. Its lists are used to reach prospects by email, social media, search, video advertising, telemarketing and direct mail, and the company states that it guarantees the accuracy of what it sells.

Where the data comes from

The site explains that the core database is a multi-sourced master file, deep in coverage and rich in selectable attributes. It adds in-market prospects, people who have shown interest in particular products and services, gathered from more than fifty active sources such as publishers, survey responders and online purchases. Combining the two builds a profile of a customer's ideal buyer.

Email, phone and mail lists

Email prospects can be filtered with more than four hundred demographic and psychographic criteria, and the company cites a 90 percent inbox delivery rate and offers append services that match emails to an existing customer file. Its telemarketing lists cover both consumer and business numbers, and the company invites buyers to send a suppression file so it can show its coverage. Mailing lists can be customized to the criteria of a direct mail campaign.

Audiences for advertising platforms

Facebook, Google and similar platforms let advertisers upload lists as custom audiences. The company supplies data for that purpose and suggests combining it with the interest groups available in the ad managers.

Leads and text messaging

For sales teams it supplies lead lists collected through web forms, incoming calls, emails and chat conversations, matched to each stage of the funnel, noting that fast follow-up improves the chance of closing. It also offers mobile numbers for nonprofit and political organizations that are permitted to text supporters, citing high open rates.

Services around the data

Custom requests include email and phone appends, data processing, hygiene work and suppressions. Data can be delivered through several APIs in real time, including a branded list portal on a client's website or a direct link into its technology stack. Free data samples let marketers see what a list contains before buying, and the company says it will work with a client to build a list of qualified prospects for use across the channels in an upcoming campaign. Email marketing specialists and a creative team also design emails and landing pages for clients.

List Giant supplies marketing data lists covering US consumers and businesses, used to reach sales prospects by email, social media, search, telemarketing and direct mail. Its master database draws on many sources and, by its own account, spans about 280M consumers and 28M businesses.

Products and services

• Email marketing lists: prospect lists filtered by more than 400 demographic and psychographic criteria.
• Telemarketing lists: consumer and business phone data, with suppression file handling.
• Custom audience lists: data uploaded to Facebook, Google and other ad platforms for targeting.
• Mailing lists: direct mail lists tailored to campaign criteria.
• Sales lead lists: leads from form submissions, inbound calls, email and chat.
• Data services: email and phone appends, data hygiene, suppressions and API delivery, including a branded list portal.

Who it works with

Marketers across all US industries, plus nonprofit and political organisations that text donors, advocates and voters.

Key facts

• Coverage: United States
• Filters: more than 400 selection criteria
• Data sources: in-market prospects gathered from over 50 sources such as publishers and survey responders