Anthology Marketing Group

Anthology Marketing Group runs a research arm, Anthology Research, from offices in Honolulu and Guam. The research practice sits inside a larger integrated marketing firm in Hawaii but keeps firewalls in place so client work stays confidential, and it draws on more than 30 years of experience.

What Anthology Marketing Group does

• Quantitative research: telephone surveys from a 30-seat CATI call centre, plus online research.
• Qualitative research: focus groups in its own facility, with a viewing room seating 15.
• Jury opinion research: a mock trial set that can hold three juries.
• Specialist studies: B2B, customer satisfaction and employee research.
• The BOSS survey: a twice-yearly survey of Hawaii executives and business owners published by Hawaii Business magazine.

Who it serves

The group serves regional, national and global clients, and its senior advisor has run polling for federal and State of Hawaii bodies.

Key facts

• Offices: Honolulu and Guam
• Experience: more than 30 years
• Leadership: David Pettinger, APR, PRC, president of Anthology Research
• Facilities: 30-seat CATI call centre and focus group suite