Anthology Marketing Group

• Jury opinion research > Our 30-seat, CATI-equipped (Computer Assisted Telephone Interview) call center and expansive focus group facilities enable unparalleled survey accuracy and qualitative research insight

Focus group viewing room with theater-style seating for 15 Mock trial set for three juries

Our senior staff brings decades of experience in conducting successful market research programs. We’re proud to have earned the trust of top regional, national and global clients.

David Pettinger, APR, PRC President – Anthology Research David brings extensive experience to Anthology’s Research Group in developing and executing insights-driven branding, marketing and strategic communications programs for clients in a variety of industries He has a strong knowledge of marketing and communications, and is well versed in business challenges and opportunities that exist in Hawaii A creative thinker, David effectively leverages Anthology’s extensive resources to provide successful solutions for his clients

David holds a Professional Researcher Certification (PRC) from the Insights Association (formerly the Market Research Association) and Accreditation in Public Relations (APR) from the Universal Accreditation Board David is a graduate of the University of Hawaii at Manoa, where he earned a Bachelor of Business Administration degree in marketing

Senior Advisor – Anthology Research Barbara founded Anthology’s Research Group (formally known as QMark Research) in 1995 With more than 35 years of experience, she is recognized as Hawaii’s preeminent authority on the gathering of market research for use by private businesses, politicians and organizations involved in high-profile public issues

Barbara established the state’s first telephone-survey calling center and focus group facilities, which elevated the market research profession in Hawaii She has conducted polling programs for numerous federal, State of Hawaii and Hawaii House of Representatives political races and sought public opinion on some of the most important issues facing the Islands, including same-gender marriage, medicinal marijuana, death with dignity, women’s choice, land use and ballot measures

In recognition of her achievements, the Hawaii Chapter of the American Advertising Federation honored Barbara as its Advertising Woman of the Year in 2014 She served as president of the American Civil Liberties Union of Hawaii for 10 years and continues to serve on its executive committee Barbara is also a past president of Planned Parenthood Hawaii

Originally from Chicago, Illinois, Barbara is a graduate of Pepperdine University in Malibu, California, where she earned a Bachelor of Arts degree in sociology

Vice President: Field Services – Research Vice President: Research Services – Research Director of Market Research – Research

Work with Our Research Team

Anthology Marketing Group is currently looking for Research Interviewers to work in our modern downtown Honolulu call center or at other locations such as the Honolulu International Airport or Waikiki Read More > Participation in the Consumer Panel is your opportunity to share your opinion on local products and services, or discuss important issues that you care about Read More > As a Secret Shopper, you will have the opportunity to shop and rate stores and businesses around your island You will be asked to visit a variety of businesses, perform the task requested of you on your worksheet Read More >

Visitor and Resident Intercept Survey

Visitor Satisfaction and Resident Sentiment Surveys