Intuito

Diagnosing the problem before the research starts

Intuito is a custom market research firm that puts the problem first. Its view is that much research is wasted because it tests possible solutions before anyone has defined what the real problem or opportunity is. The firm therefore spends time at the start identifying that question, which it says prevents vague studies that cost time and money without informing a decision.

Research design, questionnaires and fieldwork

The firm plans each study around the client's question, then builds the questionnaire and gathers the data. Its services run from research design and questionnaire design through data collection to analysis and reporting. The company says it can manage a research requirement from start to finish, so the client has one team responsible for the whole project.

Analysis tied to marketing strategy

Reports are written to connect the findings to the client's business objectives, marketing strategy and marketing mix. The firm says it does not stop at standard reports, because it wants its research to inform the central decisions about overall strategy. It also integrates new work with secondary research that already exists, so each study builds on what the organisation already knows.

Qualitative and quantitative methods

Intuito works through a range of methods. These include focus groups held online and face to face, ethnographic research into buyer behaviour, online, telephone and face-to-face surveys, and user experience research. It also runs branding studies, brand positioning work, consumer and business sentiment tracking, and pre and post evaluation of advertising. Advanced analytics and statistics support the quantitative side, and its research can be conducted in languages other than English.

Sectors and kinds of client

The firm has worked for organisations in finance, education, packaged goods, business to business, local and state government, retail, health, aged care, emergency services, tourism, transport and fast moving consumer goods, among others. Its clients range from local businesses to regional and interstate organisations. The firm says it designs each study around the particular business, rather than a fixed template.

Team background and meeting facilities

The team has more than 30 years of experience in marketing, market research and brand development. Its senior researchers handle qualitative and diagnostic work, moderate group discussions, and facilitate strategic planning workshops. The company also has meeting rooms near the Adelaide central business district, equipped with recording and streaming technology and adjoining viewing rooms, and it maintains its own focus group recruitment database.

Confidentiality

The firm says it is bound by the industry code of professional behaviour and by privacy principles for market and social research. It states that participants' contact details remain confidential, and that information given for a project is used only for research.