Aalund

Aalund is a market research and advisory firm that works only in business-to-business markets. It begins each project by studying its clients' customers, current or wanted, and uses that research to advise on products, sales, strategy and organisation. It runs its own specialist interview centres in Copenhagen, Oslo and Aarhus.

What Aalund offers

• B2B market research: ad hoc studies of markets, customers, competitive strength and brands, which clients can use on their own.
• Research-based advice: guidance on business concepts, sales management, processes and strategy.
• Business development and M&A: market due diligence and support for growth and acquisitions.
• Internal and employee studies: surveys of staff, internal communication and organisation.
• Communication and public relations: support with external messaging.
• Sales Guard: a programme that helps account managers strengthen relationships with key business customers.

Customers and markets

Aalund serves business-to-business companies and their managers, and has carried out work in many countries and industries.

Key facts

• Interview centres: Copenhagen, Oslo and Aarhus
• Experience: 30 years with B2B companies