Action Market Research

Fieldwork for agencies and governments

Action Market Research sees itself as an operations partner for research, handling the practical side of projects. It serves research agencies and government bodies, running studies online, by telephone and in mixed mode. Its work includes data collection, quality assurance, respondent care, data processing, statistical analysis, tabulations, charting and reporting support, so that a project moves from first contact to final insight.

Telephone and online data collection

The firm runs an outbound research call centre and employs trained interviewers. It describes its team as data specialists, executive-level interviewers and more than fifty CATI interviewers working on site. Its fieldwork reaches older, regional, low-tech and harder-to-reach audiences, where the sample needs careful management and the questionnaire is complex.

Processing, tables and reporting

After fieldwork, the firm processes and checks the data, produces tabulations and charts, and supports clients with reporting. The company says this turns well-managed fieldwork into evidence clients can rely on. It also provides overflow capacity for internal insight teams working to tight timelines without losing rigor.

Accreditation and government survey work

The company is accredited to AS ISO 20252. It has partnered with the Transport Accident Commission in Victoria to help assess client needs, with calls made to some claimants at several stages of their claims. The firm says its work is especially valuable where projects need careful respondent handling, clear documentation and dependable delivery, and it has worked in research for more than twenty years.