Carusele

Carusele is an influencer marketing agency that plans and runs creator campaigns for brands, adjusting them daily from live performance data. Each programme starts with a strategy built around the client's goals, and the agency also runs a network that creators can join.

Services

• Influencer campaign strategy: custom plans shaped around a brand's specific objectives.
• Real-time optimisation: content, audience targeting and ad units are reviewed and changed while a campaign is live.
• Paid media amplification: lookalike audience segments put the strongest creator content in front of the intended audience.
• Performance measurement: tracking of sales lift, e-commerce conversions, qualified site traffic, ad recall, attention and viewable impressions.
• Creator network: a register for creators, including help for those who stream live on TikTok to earn from it.

Who it serves

The agency works with brands wanting measurable influencer results, and with individual creators through its network.

Key facts

• Awards: more than 40 awards for client work, by its own account
• Tools: proprietary systems for analysing influencer audiences and content performance