Hey Digital

Hey Digital works only with B2B software as a service companies, which it helps through performance marketing. Its paid advertising, landing pages and ad creative are designed to produce leads, pipeline and revenue for clients. The agency positions itself as specialists in the particular challenges of selling software to businesses, and it says it has been trusted by fast growing companies that need paid marketing to produce predictable results.

Paid campaigns built for SaaS sales pipelines

The firm launches full funnel campaigns across paid search and paid social platforms. The idea is to reach prospects wherever they are in the sales funnel and to present each one with the offer they are looking for. The agency says it targets campaigns to the right customers at the right point in their buying cycle, so that spending is concentrated where it can produce high value accounts.

Landing pages and continuous testing

Hey Digital builds landing pages designed to convert visitors into signups or demo requests. Each page is planned around the campaign it supports, and the firm runs A/B tests to find which versions improve performance. Its testing and experimentation framework is applied across the paid campaigns, so that the team learns from every change and cuts activity that does not work.

Creative production for paid ads

Creative is a constraint on many paid programs, and the agency produces it in-house for its clients. Its formats include GIF animations, user generated style videos and YouTube adverts, each developed with scripts and storyboards. The firm says that having enough creative to test different angles is one of the things that stops paid campaigns from stalling.

Strategy, budgets and channel planning

Before campaigns run, Hey Digital reviews a client's current strategy, its buyer personas and the size of the potential market. It then plans the channels to use, the targeting for each one and how the budget should be allocated. The firm presents this planning as the basis for a predictable growth engine, rather than a series of isolated experiments.

Reporting and proof of value

The agency says its clients get access to hard data that shows what paid marketing is achieving, so that a marketing leader can explain the value of the spend to a chief executive or a chief revenue officer. Its published results include reductions in ad spend and increases in deal value for particular clients, and it presents these as examples of its method working over time.

The team and the work

The firm describes its team as experts in strategy, creative, experimentation and reporting for SaaS companies. It says the work is designed so that clients do not have to build paid marketing capability in-house, which the firm argues is hard to achieve without the time and expertise that specialist agencies already have.