Digital Mathur

A diagnosis before any prescription is the rule that Digital Mathur, a digital marketing consultancy in Delhi, says it works by. It describes the usual founder's position as building a dream while marketing feels like a never-ending experiment, with agencies, freelancers, courses and advisers tried and results still uneven. Its answer is to look at the whole business first and recommend only what the numbers justify.

Questions founders bring

The consultant lists the questions it hears most: whether PR is needed or positioning is the real problem, whether to hire in-house, use an agency or hire nobody yet, why leads arrive but never close, where the next slice of marketing budget should go, whether the brand or the marketing is weak, and why everything stops when the founder stops. For each it separates symptoms from causes, for example asking whether people have never heard of the business or have heard of it and not cared, because PR only helps with the first.

One-time brand audit and consultation

The first way of working is a single review across positioning, brand, PR, marketing, sales, systems and the team. It ends with a clear order of the sequence for repairs, with the first fix, the second and the things to leave untouched this year, along with guidance on who to hire and when, and a walkthrough call so the owner can brief others with confidence. The consultant says this sometimes ends with advice that the client does not need outside help yet.

Part-Time CMO

The second option is ongoing monthly work for businesses where nobody owns the plan: the agency executes, the freelancer delivers, and no one answers for the number at month end. It starts with the same full audit, then the consultant briefs and manages the existing agencies and freelancers, stops what is not working, and takes monthly ownership of one agreed growth number.

Training and track record

Digital Mathur also trains corporate teams and entrepreneurs in digital marketing and works with digital marketing agencies. It cites campaigns for BSNL, a website for the Indian Olympic Association built for the Tokyo Games, ad systems that returned 4.2 times the spend, and more than 5,000 professionals trained.