Digitalab

Digitalab works on new websites and online shops, organic search, paid advertising and business automation. The firm's stated method begins by learning about the business and its customers, then sets a strategy, builds it and keeps testing. The firm says its results are measured by numbers rather than guesses, and that its clients are mostly online sellers, including businesses that sell into the United States and Europe.

Three steps from research to optimisation

The work begins with research. The team learns about the client's business, sets goals, and studies both the market and the competition to identify the customers most likely to buy and what they want. The strategy that follows is built from that research and is then put into practice. The firm says it uses A/B testing, detailed reports and continuous optimisation, so that a campaign keeps improving after it goes live.

Websites and online stores

The firm builds new websites and online stores, including stores on WooCommerce and Shopify. Its material describes the aim as getting a site built and working well for the business it serves, and it links the build to the search and advertising work that brings in customers. WordPress work covers speed improvements and hosting for WordPress sites, which the company treats as part of keeping a site fast enough to sell.

Organic search and paid advertising

Organic search, which is the company's term for search engine optimisation, aims to move a site up Google's results so that customers find it without paying for each click. Paid advertising runs in parallel, with campaigns designed to bring leads and sales more quickly. The firm presents the two as complementary, so that paid campaigns can test what works and organic work can carry the results over time.

Catalogue automation and AI agents

Business automation is a separate strand. The firm automates catalogues, orders, customer follow-up and reporting, so that staff spend less time on copying data between systems. It also builds AI agents to carry out some of this work. Its public text describes the automation as a way of keeping product information, pricing and feeds up to date without manual updates.

A case in an online store

One case study describes an online store for adult products that sells into the United States and Europe. The firm rebuilt its WooCommerce store, improved its search and conversion work, and set up a system that managed about 10,000 products automatically, including stock, prices, content and the feeds sent to Google Merchant Center. The company says organic search grew into a significant sales channel alongside the paid advertising, and that the product updates no longer required regular manual work.