Ina4

Ina4 presents its aim as making digital simple for businesses, and its work runs from new websites to marketing and custom software tools.

New business websites built for modern visitors

Modern web users are more demanding than they have ever been, Ina4 argues. Visitors want sites that look great and offer the functionality that makes their lives easier, not just the correct information. The firm's approach is to make sure a site delivers each requirement a visitor brings, so that the website works as the digital shop window the business needs. Ina4 describes its web development as starting from the first conversation about a client's requirements.

Digital marketing matched to the audience

When working with a client, Ina4 starts by identifying the target audience and then chooses the platform that will reach those customers. The channels it names are SEO, Google Ads, social posts and email campaigns. The firm notes that people now search, find and discover businesses online more than through any other medium, which is why it treats online presence as central to a business's growth.

Bespoke CRM systems and booking platforms

The firm has built custom CRM software and booking and ordering systems for individual clients. It says these have streamlined workflow patterns and produced significant time and cost savings. The firm presents its software work as a way to reduce administration, so that owners and staff can focus on the tasks that matter to the business.

Projects for retail, rental and property clients

Named projects include Lintel Properties, Kershkicks, Sunbelt Rentals, Judith Leiber, Emma Hardie, EG Group, Ignite Gas Care and Express Electrical. Each is listed under design, development and marketing, which shows how the agency's work runs from the build through to promotion for a single client.