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SEO {Search Engine Optimisation} is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine
Google ranks the results it returns according to a huge list of factors that determine the authority and influence of each site
Big Pond Digital has over a decade of SEO experience across multiple industries

When running advertisements on some websites, you will only be required to pay based on how many times your ads are clicked
This is known as the Pay Per Click (PPC) model
This model is utilised by a number of sites including search engines such as Google and Bing
Additionally, some social media channels also utilise Pay per Click advertising, with some sites such as Facebook allowing precision targeting of users so that you can advertise to your target demographic

Analytics – Conversion Rate Optimisation

We measure everything! There’s no point spending money on digital marketing if you can measure the success of a campaign
Conversion rate optimisation is the process of measuring the performance of a digital marketing campaign via tool like Google Analytics, Google Tag Manager & Google Search Console
As a 1st step before we kick off a campaign we always ensure that we track all sales/leads/phone calls and ux metrics

Social media is rapidly becoming an essential tool for digital marketing, with over 40% of the world’s population being active on social media on a day to day basis
This is an enormous market for potential clients and is going untapped by many businesses despite this
Effective use of social media will allow you to reach both an incredibly wide audience, but also the specific audience you are targeting with your business

Meet Our Awesome And Expert Team Members

Managing Director and Head of Strategy
Since 2008, Ari has been helping global brands and smaller businesses make more money online

Basil Pournaras is the head of programming and web development at Big Pond Digital ltd
Basil holds a degree in Applied Physics and has 40+ years of experience in programming

SEO Executive
Alan has an Honours Degree in Information Technology along with 3 years of SEO experience
His main focus is to drive rankings, traffic, and improve organic revenue for our clients

Dylan joined the team in 2020 after graduating with a Marketing Honours Degree
He completed a Diploma in Digital Marketing in 2021 and now assists with a range of SEO work in the agency

Richard is a Paid Search Specialist with over 10 years of experience in the field
Richard is responsible for providing the best possible ROI for clients' paid search campaigns

Cameron is focused on local SEO as well as web development, achieving his Digital Marketing Diploma with QA last year
Whilst currently studying at university, he carries out consultancy work for the team

David is the newest team member, currently undergoing formal training
David's background is in Computer Science, studying at both Glasgow City College and Caledonian Uni

Clare focuses on managing the leads, sales, & client onboarding side of our work, supporting us with her expertise while we grow & scale as an agency

“Ari and his team are not only experienced search marketing specialists, they are actual practitioners themselves
Many agencies’ I’ve worked with in the past prefer marketing hyperboles
Ari delivers technical SEO and SEM, demystifying and debunking agency speak and terms
It is this practical and pragmatic knowledge approach, that delivers the clients brief and goals, that all the board of directors’ in the business can understand
If you need results and plain speaking, then reach out now to Ari and his team
”

CHIEF MARKETING OFFICER BETOLIMP.COM

"I would thoroughly recommend Ari as I have used his services for online referrals for the past year and he has created an excellent user friendly website that I can trust implicitly and complies with my regulatory needs
I have no doubts you will find him dedicated, professional and entrepreneurial Working with Ari will open new doors for you, new opportunities, and increase business volumes
"

DIRECTOR - BELLEISLE FINANCIAL SERVICES

"Ari and his team at Big Pond Digital have been nothing but professional in handling our digital marketing and driving new traffic to our business
We have year on year seen our company go from strength to strength
"

DENTAL SURGEON & MULTI AWARD WINNING FOUNDER OF THE PEPPERMINT GROUP

"My website seemed to be in a terminal state…Within 6 months, my site was re-appearing on Page 1 for high volume keywords
The visibility has exceeded previous bests
If you are considering a website redesign or are launching a new website, my advice is to speak with Big Pond Digital first and get the SEO planned right before you invest in anything else
"

OWNER OF SECRET SCOTLAND: SCOTLAND TOURS

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• OFFICE LOCATION
  Hartfield House,
  1 Racecourse View,
  Ayr, KA7 2TS,
  Scotland
  UK