Huxo Creative

Digital systems for the construction products sector

Huxo describes what it does as engineering digital infrastructure for the built environment. It works with manufacturers and installers and aims to turn specifications, enquiries and quotes into revenue. Its argument is that generic marketing fails in construction because most agencies do not understand supply chains, installer quoting, merchant and distributor workflows, BS and EN standards, BBA certification, or practical needs such as CAD and BIM files and sample logistics.

Two core systems

Manufacturer growth systems

For building product manufacturers the firm uses a system it calls SpecifierSync. The aim is to support the people who specify products and the merchants who sell them on. The elements include structured product data and feeds, sample request logic and automation, technical resource hubs holding CAD and BIM material, and merchant enablement portals.

The Trade Engine, for installers

For installation firms the firm offers a static, fast-loading website system built around local search visibility, running on logic it calls TradeFlow. It confirms a customer's budget and timeline, replies to enquiries automatically and protects the installer's quoting time and margin.

How an engagement runs

1. A blueprint audit, a detailed review of the client's digital infrastructure, search, systems and conversion paths, ending in a 90-day action plan. The firm says this is the required first step for manufacturers.
2. An infrastructure build, deploying one of the two systems as static, secure infrastructure with no plugins and no reliance on creative campaigns.
3. An optional retainer for conversion optimisation, search refinement and automation improvements.

Who it takes on

The firm says it works with established building product manufacturers and with installers of a certain size, with three or more vans, who are willing to invest in infrastructure. It says it does not work with start-ups, sole traders, anyone wanting generic social media management or anyone simply looking for the cheapest quote. The site is led, in its words, by a principal systems engineer with more than ten years in the industry, and carries articles on why generic marketing falls short in the sector.