Duel Marketing

Paid search, search optimisation and the rest of the mix

Operating from London, Duel Marketing describes itself as a firm that works on measurable results, and it says it offers quantifiable return on investment for the brands and businesses it serves. The services cover search, paid advertising, social media, web design and development, and content, and the agency says it works across any business sector, from retail and finance to charities, travel and business-to-business companies.

Search optimisation, including recovery after penalties

On the organic side, the agency offers search engine optimisation built on technical audits, link building, local search work, keyword research and ongoing management. It also lists a service for search penalty removal and recovery, for businesses whose rankings have fallen because of a penalty. The agency's stated aim is to gain more conversions, leads and sales through a larger share of organic search traffic.

Paid search and retargeting

For paid search, the agency offers a pay-per-click audit of an existing budget, and it can also run the account on the client's behalf. It describes pay-per-click advertising as a way to bring relevant visitors to a site quickly, and it runs remarketing and retargeting campaigns to bring back people who have already visited. The agency says its approach is bespoke, with the campaign set up around each client's own requirements.

Social media advertising and management

The agency runs paid social campaigns and manages social channels for clients. Its listed specialisms include Instagram advertising and management, and its own description refers to paid social work across Facebook and Twitter as well. Retargeting campaigns on social platforms are described as part of the same offer.

Building websites to perform

The web work is split into design and development. The agency designs custom websites to a client's brief, creates email templates, and builds ecommerce sites. It also develops on the Magento platform and on a range of content management systems, from open source tools to larger enterprise solutions. Beyond the build itself, it offers conversion rate optimisation, landing page design, microsite design and mobile page work in the Google Accelerated Mobile Pages format. The agency says its sites are built by hand to rank well and stay available, and that it offers ongoing support and maintenance together with web hosting packages.

Content for search and for the press

The content side covers copywriting for public relations, blogs and editorial pages, as well as campaigns, outreach and video. The agency says its content is written to fit each business and its targets. It also offers audits of a client's existing content, which look at what the site already says and where it falls short. The agency says it sees itself as an extension of a client's own marketing team, and it describes a working method that starts with an agreed marketing strategy and measures progress against the client's targets.