DubSEO

Generative engine optimisation for AI answers

DubSEO is an SEO agency in London. Its newest strand is generative engine optimisation, which the agency describes as preparing a client's brand to be cited in the answers that AI search tools now show above ordinary results. The work optimises content for citations as well as for clicks, and it uses entity mapping and schema markup so that search systems understand what the business is and what it offers. The agency presents this as a way for a brand to be found wherever its customers search.

Technical foundations, link building and local search

Technical SEO covers audits of a site's foundations, link building to build the authority that search engines rely on, and local SEO for businesses that serve a particular area. The agency says it fixes the underlying technical problems first and then builds content and authority on top of them, and that it works from data rather than from assumptions about what might rank.

Paid media across search and social

The paid media service runs pay-per-click and social advertising on Google, Meta and LinkedIn. Its bidding is algorithmic and is set to maximise return on ad spend, and retargeting campaigns are part of the mix for visitors who have already shown interest. Paid work is planned alongside the organic search work, so that a client is visible in both places rather than relying on one.

Content produced with AI and human writing

The agency scales content production by combining AI tools with human writing. Its stated aim is to produce more pages and articles without losing the human voice in the copy. Content strategy starts from search intent, so that topics are grouped into clusters around the questions a client's customers actually ask, and each cluster is planned to capture both traditional and AI-driven search traffic.

Digital PR and conversion work

Digital PR places a client's name in publications in order to build search authority, which the agency links to the wider link building strand. Conversion work looks at what visitors do after they arrive. UX audits, A/B testing and heatmaps show where a site loses people, and the agency changes pages to improve the number of visits that turn into sales.

Who the agency works with

DubSEO says it helps ambitious brands generate more qualified leads. Its clients range across sectors, and the agency works for companies seeking visibility in local or global search, with particular attention to London and the wider UK. The agency says it is associated with some of the UK's most exciting brands, and it describes its services as performance based, with reporting that ties the work to the leads it produces.