FlexLeads

Pay-per-click and local search for small businesses

Based near Denver, FlexLeads is a digital marketing agency serving local businesses across the United States. Its work covers paid advertising, local search and websites for small business owners who need more customers. The agency's aim is to put a business in front of the people most likely to buy from it and then keep that business easy to find in local search.

Paid advertising across the main platforms

The agency manages pay-per-click campaigns on the major online advertising platforms, across Google, Facebook, Microsoft and Twitter advertising. It puts in the marketing effort to make sure ads reach the audience a business has in mind, and paid ads are presented as a way to win clients quickly, while local search work builds a business's position over time. It also offers audits of existing campaigns and negative keyword lists that stop ads appearing for searches that will not produce customers. Reporting covers both paid and search work, so a business can see what its marketing is producing.

Listings, reviews and citations

Local presence work includes Google My Business management, collecting and monitoring customer reviews, and citation and directory submissions. These keep a business's details consistent across the directories that people use to find local firms. The agency says it takes these complex, time-consuming tasks off the hands of the owner.

Local search and a website that converts

For search engine optimization, the agency works out which terms a business should rank for and then carries out on-page optimization, link building and content development. Its Website as a Service product builds a site designed to turn visitors into paying clients, and the agency describes its aim as a customer-generating site rather than a brochure. Its clients are local owners who lack the time to handle marketing themselves.