Higher Ground Marketing

Higher Ground Marketing is a UX and conversion rate optimisation agency that works on websites, apps and software platforms. Its current site says it overhauls ageing websites, brands and SaaS products so they attract higher value customers. The work combines strategy, interface design, branding, development and conversion work, brought together by one team.

Products and services

• Website and brand refresh: updating dated websites and identities, with a clearer route from first visit to enquiry.
• SaaS platform redesign: simplifying complex workflows, modernising the interface and building a design system for the product.
• Conversion optimisation: using visitor behaviour and conversion data to turn more existing visitors into enquiries, bookings or sales.
• Strategy and development: research, UX design and build for websites and web applications.

Who it serves

Businesses with ageing websites, brands or software platforms. Its site names JCB, Wrightbus and Fettle among the clients it has worked with.

Key facts

• Experience: Over 20 years in conversion rate optimisation and digital design, according to its earlier copy.
• Platform: Webflow, used for a client website it built.