Ecommerce Consulting

Ecommerce SEO audits and revenue levers

In Australia, Ecommerce Consulting works with online brands on search, platforms and conversion. The firm offers both technical and strategic ecommerce SEO consulting and says its work is solution-focused. It describes its audits as full-service and solution-focused. Its full audits set out the main levers that drive organic revenue and traffic, and the firm says it aims to identify the key 20 per cent of levers that produce most of the return.

The company describes its SEO work as built for long-term growth, with fewer tasks, less noise and more data behind each recommendation. It says the audits give a client confidence to act on the findings.

Platform selection and migration

The firm advises on which ecommerce platform suits a brand and helps move the store to it. It works with Shopify, Shopify Plus, Adobe Commerce and BigCommerce, and says it knows from experience how to make a transition as smooth and problem-free as possible.

Paid search and content strategy

Paid search advertising is run by consultants who hold Google Ads accreditation. Content marketing builds strategies that match the values and beliefs of a brand's audience and that can be found on Google, so that the content earns visibility as well as attention.

Conversion and marketing automation

Conversion rate optimisation improves the path a shopper takes from a search to a purchase. Marketing automation turns interest into sales by sending the right message at the right point in a customer's journey, without staff having to send each one by hand.

Enterprise experience

The firm says its SEO specialists have run global campaigns for listed companies, and it applies the same process to smaller brands that want to grow their search rankings. Its material is aimed at businesses that want an ecommerce partner for the long run.