Envoca Search Marketing

Service-based and local businesses in Texas and beyond use Envoca, a digital marketing agency in Plano, to improve their Google placement and to win more website conversions. The agency says it also develops new online channels for its clients and focuses on measurable results.

Search engine optimization for service providers

Envoca's SEO work for service providers combines on-page optimization with technical SEO, which the company describes as a series of technical changes that help search engines understand and rank a site. The firm notes that local searches account for 46 percent of all Google searches, and it optimizes for Google Local, organic search and Google Ads, adding other traffic sources to increase the leads a client receives through its website.

Paid search that targets buyers

Paid search work brings together search engine know-how and knowledge of the market a client serves. The company says its scalable strategies draw on proven marketing methods to attract more leads, and that its campaigns are run by expert performance marketers using current techniques. It also describes conversion optimization as the step that moves visitors toward the end of a sales pipeline, rather than simply counting traffic.

Websites that represent the business

Envoca builds websites intended to stand out, represent a business well and help the organization grow. The company describes migrations from older platforms, such as moving a FindLaw site to WordPress, and says it can design digital presences for networks of locations as well as single offices, so each location can be represented well online.

Local marketing with growth through new locations

The agency's tailored marketing for local businesses draws on more than twenty years of experience, according to the company. It says nearly every customer experience begins with a search, and that its aim is to make a business visible when nearby prospects are ready to buy. Growth through new locations is one of the services it lists, alongside giving customers a reason to choose the business over its competitors.

A team of SEO specialists and transparent reporting

Envoca says clients work directly with a team of senior SEO experts, who develop and carry out a strategy for each company. The firm presents transparent digital marketing and measurable results as the basis of its services, and it names WordPress websites among its platforms. Most of its clients run service businesses or serve a local area, and they want more from online search and advertising.