California Marketing Group

California Marketing Group, known as CMG, is a contact solutions provider based in San Diego, California. It supplies trained staff who handle calls and other contact with a client's prospects and customers.

Products and services

• Sales support: qualifying and vetting contacts so that promising leads reach the client's own sales team.
• Customer service: hiring, training and managing support agents who deal with a client's customers.
• Telephone market research: interviewers who run surveys by phone, including computer-assisted telephone interviewing and one-to-one calls.
• Scalable contact programmes: arrangements that let a client add agents quickly when new opportunities appear.

Who it serves

CMG describes itself as a partner for organisations that want to streamline a process, control project spending or grow capacity at short notice. It says each programme is tailored to the client's goals.

Key facts

• Based in: San Diego, California
• Approach: treats clients as partners and invests in staff development