Blue Equinox

Blue Equinox runs outreach on behalf of managed service providers, known as MSPs, so their sales teams can spend time on delivery. It handles the messages, replies and scheduling that lead to sales conversations with companies interested in IT, security or infrastructure.

Products and services

• Market alignment: agreeing which companies to approach by size, industry and region.
• Outbound messaging: writing the outreach and follow-up sequences and managing the booking flow.
• Response management: handling replies, confirmation calls and qualification details.
• Guided conversations: a facilitator joins each meeting to steer the discovery discussion.

Clients

The programme is built for MSPs offering managed IT, cybersecurity, co-managed IT, cloud and compliance services. Charges follow qualified meetings that actually take place, in place of a monthly marketing retainer.

Key facts

• Model: results-linked, fully managed outreach
• Audience: managed service providers
• Earlier profile: managed IT, cloud and cybersecurity services in several US states