BPO Service Company

Database360

Cape Town B2B data and lead generation agency helping technology vendors enter African and Gulf markets

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About Database360

Cape Town data house for companies selling into Africa and the Gulf

Anyone planning to sell technology across Africa soon meets the problem of 54 countries, many languages and very different buying habits. Database360, a women-led business based in Cape Town and operating under CG Consulting, says it has spent more than 23 years building verified B2B contact data and campaigns for that market. It describes itself as a data broker and lead generation specialist rather than a software seller, with a focus on technology vendors and the corporate sector.

Bespoke lists for decision-makers

The company builds corporate data lists for South Africa and for the wider SADC, East African, West African and sub-Saharan regions, plus the Middle East. Its site names CIO data sets, C-level contact databases and industry-specific lists of internet and managed service providers. It says contacts are verified in real time and that its products comply with South Africa's data protection law (POPIA), which it presents as a way to protect both a client's brand and its campaign.

Turning data into conversations

Lists are the starting point for outbound work. The agency describes B2B telemarketing, appointment setting, sales prospecting, qualified lead generation, email marketing and demand generation as its main services, with technology surveys and market research to help clients decide which countries to enter. Its stated approach is to tailor each campaign to local culture and language instead of repeating one script across regions, so a campaign aimed at Nairobi differs from one for Lagos.

Who it works for

Clients are vendors, distributors and channel partners expanding across the continent. The company names AWS, Oracle, Dell and NTT among the organizations that use its data and outreach, and the older text mentions demand generation and data profiling work spanning South Africa, Nigeria, Morocco and Dubai. It also describes a case in cybersecurity, where the lesson drawn was that security products are bought rather than sold, so leads had to be qualified against what a buyer actually needs before any sales conversation began.

TrustList summary

Database360 supplies business-to-business data and lead generation for firms selling into Africa and the Gulf. Based in Cape Town and women-owned, it has more than 23 years in the field and operates under CG Consulting. It builds contact lists, qualifies leads and runs outbound campaigns, mainly for technology companies.

What Database360 does

Bespoke data lists: corporate contact databases for South Africa and other African countries, including CIO and C-level datasets and ISP/MSP lists.
Lead generation: outbound prospecting that produces qualified sales leads.
Appointment setting: booking meetings with decision-makers for client sales teams.
B2B telemarketing: phone campaigns into corporate markets.
Email marketing: campaigns using its business contact lists.
Market research: technology surveys and research to guide market entry.

Who it serves

Its clients are technology vendors and distributors expanding across southern, eastern and western Africa and the Middle East; it names AWS, Oracle, Dell and NTT among them.

Key facts

Based in: Cape Town, South Africa
Experience: more than 23 years
Ownership: women-owned, operating under CG Consulting
Compliance: data handled in line with South Africa's POPIA

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

Database360 rankings

Database360 is ranked on 9 TrustList rankings: #4 on 1, #6 on 2, #9 on 2, #13 on 1, #21 on 2 and #22 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Database360 has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Bpo service company · 9 rankings

On 2 of these it sits behind GenSales.

#4of 7
Cybersecurity
It is the only one of the 7 here listing DataBase and goals.
Its profile: “It also describes a case in cybersecurity, where the lesson drawn was that security products are bought rather than sold, so leads had to be qualified against what a buyer actually needs before any sales conversation began.”
Of the 7 here, 6 also cover cloud and 6 also cover security; 2 also work in Washington.
Behind Cantum Tech, ahead of DUTECS Cloud IT Solutions.
#6of 7
Surveys
It is the only one of the 7 here listing cloud and cybersecurity.
Its profile: “The agency describes B2B telemarketing, appointment setting, sales prospecting, qualified lead generation, email marketing and demand generation as its main services, with technology surveys and market research to help clients decide which countries to enter.”
Of the 7 here, 5 also cover outsourcing and 4 also cover goals; 2 also work in Middle East.
Behind CareCall, ahead of Ensomerge.
#6of 47
Lead generation
It is one of 2 here listing partnership and surveys.
Its profile: “It describes itself as a data broker and lead generation specialist rather than a software seller, with a focus on technology vendors and the corporate sector.”
Of the 47 here, 13 also cover SEO and 11 also cover digital marketing; 3 also work in Asia and 2 also work in United States.
#9of 30
Partners
It is one of 5 here listing security and one of 7 here listing lead generation.
Its profile: “Clients are vendors, distributors and channel partners expanding across the continent.”
Of the 30 here, 13 also cover medical and 8 also cover partnership; 2 also work in Africa and 2 also work in Phoenix.
Behind CoreIP Technology, ahead of DDR Medical Billing and Consultants.
#9of 18
Database
It is one of 3 here listing partners.
Of the 18 here, 5 also cover lead generation and 4 also cover call center; 3 also work in Dublin.
Behind Cultivation Marketing Ltd, ahead of Distant Crew.
#13of 33
Security
It is one of 2 here listing DataBase and lead generation.
Its profile: “It also describes a case in cybersecurity, where the lesson drawn was that security products are bought rather than sold, so leads had to be qualified against what a buyer actually needs before any sales conversation began.”
Of the 33 here, 14 also cover insurance and 9 also cover financial services; 2 also work in Reading and 2 also work in Florida.
Behind CoreIP Technology, ahead of Decipher India.
#21of 46
Consulting
It is the only one of the 46 here listing cybersecurity and surveys.
Its profile: “Database360, a women-led business based in Cape Town and operating under CG Consulting, says it has spent more than 23 years building verified B2B contact data and campaigns for that market.”
Of the 46 here, 12 also cover medical billing and 12 also cover internet; 2 also work in San Francisco and 2 also work in Jaipur, India.
Behind Dalerio Consulting, ahead of Digital Medical Billing Inc.
#21of 160
Sales
It is the only one of the top 72 here listing cybersecurity and surveys.
Its profile: “The agency describes B2B telemarketing, appointment setting, sales prospecting, qualified lead generation, email marketing and demand generation as its main services, with technology surveys and market research to help clients decide which countries to enter.”
Of the top 72 here, 2 also work in Hyderabad, Telangana, India and 2 also work in Hyderabad, India.
#22of 218
Marketing
It is the only one of the top 63 here listing cybersecurity and one of 2 here listing cloud.
Its profile: “The agency describes B2B telemarketing, appointment setting, sales prospecting, qualified lead generation, email marketing and demand generation as its main services, with technology surveys and market research to help clients decide which countries to enter.”
Of the top 63 here, 12 also cover advertising and 11 also cover partners; 3 also work in California and 2 also work in Bangalore.