Gen Leads

Gen Leads is an Australian-owned lead generation agency that works as an outsourced sales development team. It uses a custom playbook and phone-led, relationship-based outreach to turn prospects into sales opportunities ready for a decision. Campaigns usually go live within two to three weeks.

What Gen Leads offers

• B2B lead generation: targeted outreach to decision-makers to build a qualified sales pipeline.
• Appointment setting: following up warm and cold leads and booking meetings and demos.
• Outsourced business development: an external business development or sales and marketing manager.
• Database work: building and cleaning prospect lists.
• Customer retention: ongoing contact to keep existing customers engaged.
• Weekly reporting: regular updates on conversations, performance and pipeline movement.

Who it works with

It has worked with more than 100 businesses in SaaS, technology and professional services across Australia, typically firms with an uneven pipeline, a reliance on referrals or no time to prospect themselves.

Key facts

• Based in: Surry Hills, New South Wales, Australia
• Ownership: Australian-owned
• Clients served: more than 100 businesses
• Launch time: campaigns running within two to three weeks