GAD

GAD, trading as Graven, Austin & Drake, runs inbound and outbound call centre programmes with a strong focus on business-to-business work. It has more than 30 years in the field and is particularly associated in publishing with controlled-circulation telemarketing. Its agents are trained for each campaign and backed by hands-on account managers.

What GAD offers

• Inbound call centre — handling incoming calls for client brands.
• Outbound B2B and B2C calling — sales and consultative calls, including for complex products and services.
• B2B lead generation — choosing the lists that perform well and qualifying leads for in-house sales teams.
• Audience development — growing engaged readerships, email capture and mobile contact data.
• Event marketing and sales — calling campaigns that fill and sell events.

Who it works with

Trade and general publishers, membership organisations, dental practices, agricultural businesses, and churches, religious groups and non-profits.

Key facts

• Experience: over 30 years
• Specialism: controlled publication telemarketing
• Compliance: agents trained on telemarketing regulations