Top Marketing Attribution Software for Web-Based, Cloud, SaaS

Between them, the 11 marketing attribution software on this page cover conversion tracking (7), ROI tracking (6), cross-channel attribution (5) and audience segmentation (5). 11 of them have written a profile you can read before you get in touch.

1. 1

   

   Adobe Analytics

   Cross-Channel Attribution · Attribution Modeling

   Adobe Analytics is an analytics product from Adobe for measuring digital marketing and customer experience. It brings data from web, mobile and product interactions into one place.

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2. 2

   

   Respond Fast

   Respond Fast is a voice-activated call to action for advertisers.

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3. 3

   

   Attribution Data Cloud

   Conversion Tracking · ROI Tracking · Lead Management

   Attribution Data Cloud is the measurement platform run by C3 Metrics, an independent analytics firm serving large advertisers.

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4. 4

   

   Prismana

   Prismana is a marketing attribution tool designed to stay simple and unobtrusive.

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5. 5

   

   LandingTrack

   Conversion Tracking · ROI Tracking · Audience Segmentation

   LandingTrack is a tracker for affiliate marketers and media buyers that applies automation to campaign management.

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6. 6

   

   VisitorView

   VisitorView is a web visitor identification tool. Instead of only reporting page statistics, it names the organisations behind website traffic, giving sales staff leads to act on.

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7. 7

   

   wecantrack

   Customer Journey Mapping · Conversion Tracking · ROI Tracking

   wecantrack tracks affiliate conversions for publishers, media buyers and content monetisation teams.

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8. 8

   

   AnyTrack

   Conversion Tracking · ROI Tracking · Audience Segmentation

   AnyTrack tracks and attributes conversions, then sends the data back to advertising platforms.

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9. 9

   

   Roivenue

   Customer Journey Mapping · Conversion Tracking · ROI Tracking

   Roivenue is software for managing marketing return on investment and channel attribution. It targets chief marketing officers and other decision makers who set overall budgets.

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10. 10

    

    Voluum

    Conversion Tracking · ROI Tracking · Audience Segmentation

    Voluum is a cloud-based ad tracking and attribution platform for anyone buying paid traffic.

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11. 11

    

    TrackMaven

    Conversion Tracking · Channel Attribution · Campaign Management

    TrackMaven describes its product as a marketing analytics platform.

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