TrackMaven

TrackMaven describes its product as a marketing analytics platform. It helps marketing teams show the return on their activity and improve results across a broad set of digital channels.

What TrackMaven offers

• Marketing analytics — measurement covering 18 digital channels.
• Channel coverage — social, advertising, public relations, automation and CRM.
• Return on investment reporting — supports proving what marketing delivers.
• Related software — the same site lists content marketing, social analytics and talent network products.
• Related services — content strategy, editorial and creative work, and data and insights support are also listed.

Who it works with

Marketing teams that publish content and run campaigns across social, paid and owned channels.

Key facts

• Product type: marketing analytics software
• Category: marketing attribution