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Marketing Attribution Software

Attribution Data Cloud

Attribution Data Cloud is C3 Metrics' cross-channel attribution platform for large advertisers

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  • Contact Database
  • Analytics/ROI Tracking
  • Segmentation
  • Social Marketing
  • +8 more
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About Attribution Data Cloud

Attribution Data Cloud is the measurement platform run by C3 Metrics, an independent analytics firm serving large advertisers. It links consumer journeys across channels and devices so buyers of media can see what actually supported a result.

What Attribution Data Cloud offers

  • Multi-touch attribution — gives fractional credit to each touchpoint along the journey.
  • Marketing mix modelling — statistical modelling for longer-term budget planning.
  • Incrementality testing — continuous scoring plus holdout tests for social channels.
  • Data pipeline — collects, quality-checks, models and delivers data through dashboards and feeds.

Who it works with

Cross-channel advertisers with analytics experience. C3 Metrics reports depth in direct-to-consumer, e-commerce, financial services, automotive and healthcare or life sciences.

Key facts

  • Approach: independent, with no commercial ties to the channels measured
  • Tracking: privacy-focused and cookie-less

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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