Attribution Data Cloud

• Programs spending $6+ million annually within their media budgets
• Advertisers working across 5 or more channels, with display and other digital components playing an important role
• Teams having experience with advanced analytics tools, and wanting more than traditional last touch models We’re happy to provide a customized sense of fit and potential — Build your own MTA Scorecard below! C3 Metrics differentiates itself in several important ways:
• While we’re a ‘horizontal’ services provider, our experience is very deep within D2C, e-Commerce, Financial Services, Automotive and Healthcare or Life Sciences
• Our tagging infrastructure is proprietary, client-specific, and privacy-centric
• We bring strong capabilities in data ingest and quality assurance
• Our client services teams are built with results and responsiveness in mind

The Attribution Data Cloud

C3 Metrics collects and ingests — and quality checks — data from the client’s sites and sources and partners We track conversions — events and success measurements We filter, categorize, process and model the data And, we output that data through dashboards, feeds and analytics

We call the system and process the C3 Metrics Attribution Data Cloud

Build an MTA Scorecard

Think MTA might be a good fit for your business or a client project? We’ve pulled together a list of questions that can help assess the opportunity, and guide a discussion

Any data provided will only be used at C3 Metrics, and only to build our response

The C3 Difference is Results

Our programs deliver 15% + savings or efficiency gains across media spending. Savings usually outweigh costs by 6X

• Unified, unbiased, independent view of all media
• 100% of channels included
• Best-in-class infrastructure, designed with privacy and security
• Reporting detailed to drive decisions and results C3 Metrics is a provider of advanced measurement and analytic tools in the D2C, financial services, automotive and healthcare marketplaces

The Company was founded 10 years ago by a team of media buyers and marketing executives who wanted a more holistic view of advertising’s impact on results

Today, C3 Metrics is a leading provider of those tools, with a focus on responsiveness and technology The Company is based in Portsmouth, NH

• Greg Collins Greg is CEO at C3 Metrics
• His experience includes extensive software development, marketing and analytic roles
• Greg’s corporate experience includes Price Waterhouse, Allen & Company, Reynolds and Reynolds, Cape Fear Advisors, Basho Technologies and DataSource
• He attended Williams College and the Darden School at the University of Virginia
• Greg lives in Portsmouth NH and will either be at the office or outside
• Read Bio Greg is CEO at C3 Metrics His experience includes extensive software development, marketing and analytic roles Greg’s corporate experience includes Price Waterhouse, Allen & Company, Reynolds and Reynolds, Cape Fear Advisors, Basho Technologies and DataSource He attended Williams College and the Darden School at the University of Virginia Greg lives in Portsmouth NH and will either be at the office or outside

Joel is an industry veteran, with storied success across advertising technology, measurement and agency support Breen initially joined C3 Metrics 7 years ago, and left briefly in 2022 His experience now includes his history at C3 Metrics, 10+ years leading performance marketing agencies, and his brief stint as Sr Director of Growth at Measured His background, combined with his passion for and expertise in measurement and analytics, uniquely positions him to identify, explore and manage growth opportunities at C3 Metrics