AnyTrack

AnyTrack tracks and attributes conversions, then sends the data back to advertising platforms. Its tag detects a marketing setup and feeds pixels with tracking data, so that ad platforms optimise on real results.

What AnyTrack offers

• Conversion tracking — follows sales, leads and sign-ups across funnels, domains and offline events.
• Ad platform syncing — returns data to Facebook Conversion API, Google Ads and Google Analytics.
• Audience sync — turns events into custom audiences across pixels.
• Affiliate tracking — handles affiliate network conversions alongside other sources.
• Integrations — ecommerce stores, ad networks, apps, affiliate networks and CRMs.

Who it works with

Direct-to-consumer brands, ecommerce and lead generation agencies, and affiliate marketers.

Key facts

• Setup: no code needed
• Data points: the tag supplies over 30 to each pixel