Roivenue

Roivenue is software for managing marketing return on investment and channel attribution. It targets chief marketing officers and other decision makers who set overall budgets.

What Roivenue offers

• Data-driven attribution — models that credit channels according to measured contribution.
• Customer lifetime value — factored into how campaigns are judged.
• Campaign diagnosis — highlights underperforming campaigns and over-invested channels.
• Investment overview — looks at the whole marketing investment in one place rather than campaign by campaign.
• Budget decisions — supports spending choices matched to a company's goals.

Who it works with

Marketing leaders, including CMOs, who want evidence behind budget choices across their whole marketing investment.

Key facts

• Delivery: software as a service suite
• Category: marketing attribution software