ARENDS

ARENDS is a Chicago advertising agency that has concentrated on business-to-business brands since 1958. It combines creative work with digital marketing and analytics, and it uses customer data to measure the return on marketing. Clients it names include Miner, Heidenhain, Philips, Siemens, Suncast, Kaiser and Knowles.

What ARENDS does

• Brand strategy: advice on how a B2B brand is positioned and how it reaches buyers across web, print, social, mobile and ecommerce.
• Product naming and launches: naming new products and planning their introduction to market.
• Lead generation platforms: designing and building online systems that capture sales leads.
• Websites: web design and work to make existing sites usable on mobile.
• Advertising, PR and branded content: campaigns, public relations, marketing communications and sales promotions for distribution channels.

Who it serves

The agency groups its expertise around manufacturing, electronics, construction and technology. It favours long-term programmes over one-off tasks, planning brand-building over several years.

Key facts

• Based in: Chicago, United States
• Founded: 1958
• Network: member of MAGNET, a global network of independent agencies
• Named clients: Miner, Heidenhain, Philips, Siemens, Suncast, Kaiser, Knowles