Firefly New Media UK

Firefly New Media UK is a publisher and business consultancy that operates a network of 172 local magazine titles across the UK, Poland and Ireland. For business clients it builds brands, websites, marketing campaigns and AI systems, and stays involved after a project launches to support the site and surrounding work. Its Firefly Magazines network runs on magazine.ad, a submissions platform the company built, through which businesses, PR professionals, journalists and community contributors submit stories for consideration. Regional editors oversee different parts of the network, and the company states that every submission is read by a person and every published article is human-edited. Contributors who are published receive a shareable page. The firm describes its work as spanning two revenue lines: client-facing digital and marketing services, and the publishing platform and magazine network it owns.