Appleyard Agency

Appleyard Agency now trades as Appleyard Duncan McCall, formed when the John Appleyard Agency merged with Duncan McCall Advertising. The combined firm is a marketing and advertising agency in Pensacola, Florida, working on campaigns that run online and offline. Its history goes back to 1959, and it runs its own video production studio in-house.

What Appleyard Agency offers

• Marketing and branding consultation — advice on how a company presents itself and plans its marketing.
• Media planning and buying — choosing and booking print, broadcast and digital placements.
• Video production — an in-house studio producing work for screen and broadcast.
• Social media — paid social advertising, creative management and planning run by a separate social team.
• Web development — custom-designed websites and online projects.
• Brand development and public relations — building a distinct identity and handling PR work.

Who it works with

The agency has worked for financial institutions, healthcare providers, economic development bodies, restaurants, retailers, and hospitality and tourism businesses. It points to long relationships with many of its clients.

Key facts

• Based in: Pensacola, Florida, US
• Founded: 1959
• Merger: combined with Duncan McCall Advertising as Appleyard Duncan McCall